About 20,000 trade visitors came to this year's European Coatings Show in Nuremberg, Germany, to learn more about the raw materials, the services, and the laboratory, testing, and measurement technologies of 806 exhibitors from 42 countries. Evonik's Smart Formulating Team drew a steady stream of visitors and gave them an overview of its innovations and expertise in the paints and coatings industries.
At the world's largest and most important trade show, Evonik exhibited a broad portfolio of products and solutions for the international coating producers' market. A number of customers came specifically to exchange views on new products. Other visitors expressed interest in the company, wanting to know more about its range of applications and products; an Evonik team comprising members from all the relevant business units was available for one-on-one discussions.
A bicycle exhibited at the booth provided an example of chemistry that “you can put your finger on.” Its frame was coated with a soft-feel coating containing the Inorganic Materials Business Unit’s Acematt 3300®. The company Giant mass-produces the bike, which can be bought in the U.S. On the occasion of the trade show, various business units also held technical talks, which were met with great enthusiasm.
The trade show exhibit centered on the well-proven “Smart Formulating – Together” concept. It is Evonik's slogan in the paints and coatings market and expresses the way the Group seeks to use its combined expertise to develop individual, innovative, and efficient solutions jointly with customers.