Borussia Dortmund, we're Right Behind you
Behind every great man there’s a great woman. Behind eleven great men there’s Evonik.
Evonik and Borussia Dortmund (BVB) are a dream team in Germany's Bundesliga and in the UEFA Champions League. The industrial group from Essen has been supporting the historic Dortmund club with great passion as its main sponsor since the 2007/08 soccer season, when the Evonik brand first came into existence. This is clear to see in the TV spot, Bakery (see below), and in the ads that Evonik regularly publishes for BVB home games: With humor, they show how the fans' passion for their club makes its mark on everyday life. In this sense, the fans are much like Evonik: creative, powerful, and courageous. TV spots and adverts have long achieved cult status among BVB fans. You can download printable versions of a selection of the best adverts here.
Evonik book "Reading the Game"
Soccer meets literature. And thus "Reading the Game" was born.
Editor Moritz Rinke and other famous novelists, poets, dramatists, and essayists—themselves active soccer players—were invited by Evonik to travel to the Borussia Dortmund soccer team’s home matches during an entire season and followed the team to the cup final before writing about their impressions from widely different perspectives.
The commentaries were published in the "Evonik Word Games" column on www.bvb.de only a few days after the relevant match. Supplemented by guest articles written by actor Joachim Król, author Monika Maron, BVB player Sebastian Kehl and Oliver Kirch, as well as an interview with Jürgen Klopp, the anthology contains the special observations of each author.
The 12th man
The 12th man is simply the bestmore
People in Dortmund celebrate on balconies even when they’re notpart of city hall.more
Dortmund’s stadium is a very special
place. It’s where great concerts and football games take place at the
For some, they’re
streetlights – for others, they’re fl oodlights.
Final preparations for
the season in Dortmund: mowing the grass.
has excellent taste.
Creativity in Dortmund
starts on home turf.
So why can’t you study law
in Dortmund? Because Borussia Dortmund already has a strong defense.
Luckily, instant replay
hasn’t found its way into homes just yet.
In Dortmund, every fan
suits up for a kick.
Typical of Dortmund
architecture: the ball-cony.
Jerseys are still the
perfect way to dress for the ball.
There’s one in every family.more
Monster header spotted
How practical! Almost every
Dortmund home has a goal wall.
Just like after summer, everyone’s waiting for someone to finally come out of the dressing room.more
Going that Extra Meter
In Dortmund, sheer bliss is when you’re eleven meters away from a goal.more
It may not be quite as loud as the South Stand. But it’s just as faithful.more
People in Dortmund appreciate a strong bench.more
Detention is OK. After all, some results only count during extra time.more
Kids (Schalke blue)
Here’s the proof: Love is blind!more
Why do so many people from Dortmund go to Munich? To get further away from Schalke.more
How do people in Dortmund get their kids to eat vegetables? By telling them that vitamins build up defenses.more
further adverts more
In Dortmund, the new year already starts in August.more
People in Dortmund prefer vacationing at home. Where else can you find a better view?more
What’s in the Europa League for Borussia Dortmund? The Chance of two more clashes with Schalke.more
It’s a Borussia Dortmund fan’s dream – everyone buzzing around in black and yellow.more
In Dortmund, we love delicate set pieces.more
People in Dortmund are big fans of technical skills.more
England is famous for its breathtaking thrillers. Tonight’s match will be one of them.more
Liverpool is famous for The Fab Four. Dortmund is famous for its Fab Eleven.more
There are 34 reasons why it’s OK to yell in front of your kids – Borussia Dortmund’s Bundesliga games.more
Dortmund’s most popular travel party is touring Europe again. The entertainment program includes Arsenal, Marseille and other fun games.more
In Dortmund, they make the best out of every corner.
In Dortmund, babies come into the world especially fast. That’s probably because Dortmund always keeps on pushing.more
Handling the ball
People in Dortmund know it’s the way you handle the ball that scores big.more
Globalization is when Borussia Dortmund has to fly all the way to London to beat Bayern Munich!more
Fans in Dortmund just want the same show as last year. Not even the Stones can get away with that.
Germany’s biggest bounce house has reopened its doors.
So there is a soccer god after all.
Our nominee for the Academy Award for "Best Picture".
You've done it, lads. All of Germany is in yellow and black.