Growing fresh tomatoes in Antarctica. Making bridges impervious to extreme weather. Creating surgical implants that are absorbed by the body. Our track-record of delivering products and solutions that solve real-world problems is down to the ambition, teamwork, and commitment of our 36,000 people.
With the new Employer Branding Campaign and the new career page, Evonik is focusing more on what distinguishes the specialty chemicals company from other companies: topics from the operational chemicals business and the employees themselves.
Employees from all over the company are the faces of Evonik’s new employer branding campaign, not only in the social media channels of Twitter, Facebook and LinkedIn: they will be seen in advertising images, covered in background stories or sharing their perspective on Evonik on the new careers page. In addition they are the protagonists of the new employer brand film, whose voiceover was recorded by Evonik employees as well.
The campaign name #HumanChemistry links the two primary elements of the core message: Behind strong chemical products are strong employees. It turns all interested employees into Evonik ambassadors, because, while the new career page forms the heart of the campaign, digital media has an important role to play: On the new careers homepage on the internet each employee can now publish content under the hashtag #HumanChemistry.
"The campaign helps Evonik better position itself as an attractive employer in the chemical industry and allows it to follow up on more product and employee stories from our regions,” explains Chief Human Resources Officer Thomas Wessel. “Employees will have an opportunity to tell their own stories and publish them online.”
The new career website is available in three languages: English, Chinese, and German. Artificial intelligence comes to action with a Chatbot that answers frequently asked questions.