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Behind every great man there’s a great woman. Behind eleven great men there’s Evonik.



Evonik and Borussia Dortmund (BVB) are a dream team in Germany's Bundesliga and in the UEFA Champions League. The industrial group from Essen has been supporting the historic Dortmund club with great passion as its main sponsor since the 2007/08 soccer season, when the Evonik brand first came into existence. This is clear to see in the TV spot, Bakery (see below), and in the ads that Evonik regularly publishes for BVB home games: With humor, they show how the fans' passion for their club makes its mark on everyday life. In this sense, the fans are much like Evonik: creative, powerful, and courageous. TV spots and adverts have long achieved cult status among BVB fans. You can download printable versions of a selection of the best adverts here.

Evonik book "Reading the Game"

Soccer meets literature. And thus "Reading the Game" was born.
Editor Moritz Rinke and other famous novelists, poets, dramatists, and essayists—themselves active soccer players—were invited by Evonik to travel to the Borussia Dortmund soccer team’s home matches during an entire season and followed the team to the cup final before writing about their impressions from widely different perspectives.

The commentaries were published in the "Evonik Word Games" column on www.bvb.de only a few days after the relevant match. Supplemented by guest articles written by actor Joachim Król, author Monika Maron, BVB player Sebastian Kehl and Oliver Kirch, as well as an interview with Jürgen Klopp, the anthology contains the special observations of each author. 




Dressing Room

Just like after summer, everyone’s waiting for someone to finally come out of the dressing room.
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Going that Extra Meter

In Dortmund, sheer bliss is when you’re eleven meters away from a goal.
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Motorbike

It may not be quite as loud as the South Stand. But it’s just as faithful.
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Strong Bench

People in Dortmund appreciate a strong bench.
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Extra Time

Detention is OK. After all, some results only count during extra time.
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Kids (Schalke blue)

Here’s the proof: Love is blind!
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Hummels (Munich)

Why do so many people from Dortmund go to Munich? To get further away from Schalke.
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Strong Defense

How do people in Dortmund get their kids to eat vegetables? By telling them that vitamins build up defenses.
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New Year

In Dortmund, the new year already starts in August.
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Vacationing

People in Dortmund prefer vacationing at home. Where else can you find a better view?
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Garage door

What’s in the Europa League for Borussia Dortmund? The Chance of two more clashes with Schalke.
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Beekeeper

It’s a Borussia Dortmund fan’s dream – everyone buzzing around in black and yellow.
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Clothes line

In Dortmund, we love delicate set pieces.
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Technical skills

People in Dortmund are big fans of technical skills.
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Thriller

England is famous for its breathtaking thrillers. Tonight’s match will be one of them.
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Fab Eleven

Liverpool is famous for The Fab Four. Dortmund is famous for its Fab Eleven.
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Yelling

There are 34 reasons why it’s OK to yell in front of your kids – Borussia Dortmund’s Bundesliga games.
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Europe tour

Dortmund’s most popular travel party is touring Europe again. The entertainment program includes Arsenal, Marseille and other fun games.
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Corner

In Dortmund, they make the best out of every corner.

 

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Pushing

In Dortmund, babies come into the world especially fast. That’s probably because Dortmund always keeps on pushing.
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Handling the ball

People in Dortmund know it’s the way you handle the ball that scores big.
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Arsenal

Arsene knows. Jürgen, too.
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Zenit St. Petersburg

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Globalization

Globalization is when Borussia Dortmund has to fly all the way to London to beat Bayern Munich!
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Same show

Fans in Dortmund just want the same show as last year. Not even the Stones can get away with that.

Bounce house

Germany’s biggest bounce house has reopened its doors.

 

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Soccer god

So there is a soccer god after all.

 

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Oscar

Our nominee for the Academy Award for "Best Picture".

 

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Cup

You've done it, lads. All of Germany is in yellow and black.

 

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Borussia Dortmund


Further information about the BVB on the official Website.
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Red Dot Design Award: Best of the Best 


Further information about the Red Dot Design Award 2013 on the official Website.
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Evonik book "Reading the Game"


Ebook version can be purchased on iTunes and on amazon under the link below.
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